Malphurs

Revisiting Web Audience’s Expectations

Whether your site is being viewed on a computer, laptop or mobile device, visitors will expect two things:

1. A relevant brand and message (i.e . – who and what your business is)
2. A rich, interactive experience (i.e. – who and what visitors want and need)

So much focus is put on the development of websites for computer viewing that mobile versions of the sites tend to be ignored completely. Yet, all indications are that this is no longer a sustainable method of doing business; therefore your web presence must be “mobile-optimized”.

Data suggest that by 2013, more people will be accessing the web via their mobile device than a desktop or laptop. If your mobile site is falling short, than you risk being left behind.

Mobile Brand Relevance (MBR)

UR Mobile, a Malphurs Interactive partner – defines MBR as:

“At the most basic level… immediate, legible access to Information about you, your company, and your cause as seen by visitors on the mobile web.”

In other words, MBR is the “who, what, when and where” of your organization’s mobile presence. It gives you the ability to provide audio, video, and all that a “normal” Web site provides, but in a unique way that is optimized for your mobile visitors.

Falling Short?

So, how do you know when your MBR is falling short? There are three clear clues to watch for. If your site visitors:

1. have to squint,
2. must slide horizontally to view content, or
3. are constantly pinching and pulling to navigate,

…then it is time to address your MBR.

Coming Up Big

By addressing your MBR now, you are not only getting a leg-up on your competition, but also proving a key advantage to your customers.

Your MBR’s strategy must first start with your message. Ask yourself this:

“In which way can I most clearly get across the who and what of my organization? How can I provide this – in all its various forms – to my mobile visitors in the clearest, most convenient way possible?”

Answering this question is vital to enhancing your MBR. It is a clear step forward in your online strategy where your business can no longer afford to come up short.