Malphurs

Mobile Web Effectiveness

• 9 of 10 smartphone mobile web searches result in an action, such as a purchase, visiting a business or click-to-call.
• 24% of smartphone users have recommended a brand or product to others as a result of a mobile web search.
• 95% of smartphone users search for local info on the mobile web, and 88% of them take action within the day.
• 77% of smartphone users have contacted a business through the mobile web.
• 61% of smartphone users have called a business through the mobile web.
• 59% of smartphone users have visited a business after finding that business on the mobile web. (source)
• 75% of news consumed online was via links on social networking websites or in email. (source)