Malphurs

ur mobile – a Malphurs Interactive partner – recently posted a fantastic 3-step guide on how to move your organization’s online presence into the mobile arena. Their suggestions are not only spot on, but can also be applied incrementally:

1. Protect your brand and message immediately by launching a mobile website. Depending on the nature of your organization and audience, this basic brochure may be the first or the final step. Either way, your audience expects this and your organization needs this.
2. Evaluate your organization, audience and online agenda. How do you promote your organization now? What must you do to stay in tune with your audience? Outline and implement a rich content-promoting, interactive user experience.
3. Finally, assess how the mobile web can improve profitability or advance your cause. The most successful organizations are thinking, planning and implementing deeply by leveraging the mobile web to enhance brand promotion and/or operating efficiency. As a result, they are improving their organization’s effectiveness.

Visit urmobile.com for more »